Color is a powerful tool in your website design and in your branding. The website should follow the branding colors closely and set the appropriate tone for your products and/or services. That being said, there are important design guidelines using color online because of readability across a full range of displays. Consider contrast and accessibility for your viewers when picking colors.
- Blue: Promotes calmness and serenity and is often associated with security and trust.
- Orange: Cheerful and confident, often associated with enthusiasm but can also suggest caution. UX studies consider the combination of blue and orange as more memorable than other combinations.
- Yellow: Another cheerful color but use it carefully when it comes to text. Some shades actually cause eye strain.
- Green: Obviously a nature color suggesting growth it suggests health, serenity and tranquility. Let’s not forget that it is also associated to money so it can also suggest wealth.
- Red: A strong color that is powerful in small doses. For some it means stop, for others it means good luck. Always consider your audience when it comes to color.
- Brown: A friendly and earthy color best used in combination with a stronger color.
- Purple: Often associated with royalty, it suggests wealth and success, sometimes creativity.
- Turquoise: A sophisticated color associated with healing.
Most importantly, let the content of your website shine above the colors. Today’s minimalist trends with black or shades of white backgrounds make much more effective visuals across the variety of displays being used to view your site.